(Part 1) This activity is part of a Social Studies cross-curricular lesson with Marketing Principle.
Description This activity is a precursor to a Project Based-Learning (PBL) lesson called “Advertising for a Cause.” In the PBL students will have to create a broadcast and print advertisement for a social organization (i.e. DARE, American Red Cross, etc).
Objectives: AL Career and Technical Education COS--Marketing Principles Interpret research results to analyze the purpose, definition, concepts,benefits, and strategies of marketing for their impact on individuals and businesses Analyzing promotional and merchandising tools and types of promotions in marketing and management to optimize revenue.
Distinguishing between institutional and promotional advertising media
Combining elements of advertising and merchandising and developing a display
Demonstrate interpersonal skills and the ability to work cooperatively as needed in the workplace with team members, supervisors, and customers from diverse cultural backgrounds using creative problem-solving, decision-making, and critical-thinking strategies. Demonstrate effective oral presentation skills using research materials and media to sustain listener attention and interest
Preparing support materials to accompany presentations,
Demonstrating the ability to speak effectively to customers, clients, coworkers, and supervisors using appropriate grammar and terminology
AL Social Studies COS Evaluate the impact of American social and political reform on the emergence of a distinct culture. Analyzing radio, cinema, and print media for their impact on the creation of mass culture In this activity Students will be paired with a partner. Each group will analyze different websites of primary sources for print advertisements though history. Library of Congress Duke University Libraries AdFlip Phillip Morris Fresno State Ad Classix Each group will choose ten (10) advertisements, not from the same source, and preferable not from the same era to create a report about them. In the report students will need to address the following questions:
What is the ad trying to do?
Who is the indented audience?
What strategies are used to sell the product?
What do ads reveal or conceal about an era?
Once the report is complete, students will create a collage, using software of their choice, of these ads to be displayed as they give their reports orally in front of the class.
(Part 2) This activity is part of a Marketing Product Planning, Mix, and Development lesson.
Description In this activity students will hypothetically create a new product and choose a test market for their product. The type of product they created will determine they types of stores the consumer will find their product.
Objectives Describe the steps in product planning Explain how to develop, maintain, and improve a product mix 7 Key steps in product development 1. Generate ideas 2. Screen ideas 3. Develop a business proposal 4. Develop the product 5. Test the product with consumers 6. Introduce the product 7. Evaluate customer acceptance This activity will focus on step 5.
Activity (student instructions)
Your small company just created a new product called __________________ (you make up your product). This product should be in a line of goods that are considered "staples' in the house i.e. toilet paper, soap. Now you want to do a test market to see how well it may sell locally.
In this activity you are going to create a map with Google Maps and pin the locations you have chosen to be your test market (You have already inquired and received the proper permissions).
Find 3 or 4 locations (cities) that you think your product would be received well. Keep in mind you are a SMALL company and will probably be delivering your product on a small budget, therefore you need to stay in about a 200 (+-) radius.
Go to your Google Drive
Click on Maps
Click on My Maps
Click on Create New Map
Use your home address as the manufacturing site for your product Pin it in GREEN
In EACH city you have chosen, find 2 wholesale locations Pin it in BLUE
In EACH city you have chosen, find 6 retail locations Pin it in RED
Give your map a title and include your product's name in the description.
Create your own unique website with customizable templates.